The Ones
Who Care

Client: We Care Campaign

A groundbreaking film that amplifies the voices of unpaid carers during National Carers Week.

Challenge

We Care approached us with a need for a powerful short film that would capture the lived experiences of unpaid carers and raise awareness of their campaign's mission.

Unpaid carers are often overlooked and unrecognised, so this film was an opportunity to elevate their voices and show the world the challenges they face every day.

Services

Concept / Creative Direction / Scriptwriting / Real People Casting / Filming / Editing / Stills / Social Edits

Our unique approach

Our goal was to create a film that felt completely authentic and was driven by the stories of real unpaid carers. To achieve this, we embarked on a lengthy and in-depth research process, contacting and gathering stories from carers all over the country. Through this process, we crafted a bespoke poem that captured the hidden realities and struggles of unpaid carers.

With the poem as our inspiration, we filmed with a number of unpaid carers, capturing their everyday experiences in their own homes and communities. Using a small crew allowed us to blend seamlessly into these sensitive environments and build strong relationships with our contributors, who became actively involved in the filmmaking process.

Results

Upon releasing the film, We Care Campaign garnered a massive following online, with thousands of people sharing and commenting on the film, calling it a truly authentic and powerful representation of the lived experiences of unpaid carers.

The films impact reached far beyond social media, as We Care Campaign was invited to Parliament to screen the film for MPs and decision-makers.

In early 2023, the film achieved its crowning achievement by winning the Charity Film Award in London. This prestigious award was a testament to the film's power and impact, and it further cemented its place as a must-see for anyone who cares about the lives of unpaid carers.